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Meta says Muse, its AI agent available in the US and Canada, now includes skills and connectors aimed at helping small businesses handle work using tools they already use. The company says most features are free, with subscriptions available for users who want more; the scope of those paid features and measured business results were not specified.
Meta announced an expansion of Muse, its AI agent available in the United States and Canada, adding skills and software connectors intended to help small businesses manage routine work. The company says Muse can use information from connected business accounts and services to assist owners, and that most of what people need is free, with subscription plans for additional features.
According to Meta’s September announcement, business owners can connect Instagram professional account analytics, Facebook Pages and Meta ad accounts to Muse. Meta says the agent can use this information to understand what a business sells, its brand voice and recurring customer questions. The company also says Muse connects to dozens of third-party tools used for brand assets, online storefronts, bookkeeping and customer records.
Meta named Canva as one of the integrations. Canva co-founder and chief product officer Cameron Adams said the connection can bring a business’s templates and tools into conversations with Muse, helping users develop editable, on-brand material. Meta says users can see available connectors in the Muse app settings; it also supports custom connectors for services that are not yet listed. Prospective partners can apply through Meta’s Muse platform site.
The announcement presents small-business examples and feedback from early testers, including Tom Mulholland, owner of Mulholland Grocery in Malvern, Iowa. Mulholland said he works about 65 hours a week and wants to spend more time on work that directly supports his grocery business. Meta did not provide a method for measuring time saved or disclose independent results from the businesses testing the new functions.
More Business Tools Inside Muse
The expansion could make an AI assistant more useful to small-business owners by linking it to business accounts and existing software, rather than limiting it to general questions and drafting. If the connections work as Meta describes, owners may be able to draw on their own product, marketing and customer information when asking Muse for help. That is relevant to businesses with limited staff, where owners often handle sales, administration and promotion themselves.
The practical effect remains uncertain. Meta has not published evidence showing how much time the new skills save, how often their output needs correction, or whether using them changes sales or operating costs. The feature list and the quality of the experience may also vary depending on which connectors a business uses and what account information it makes available.
Muse’s First Month Expands
Meta says it introduced Muse earlier in September 2026 as a personal AI agent in the US and Canada that can complete tasks on a user’s behalf. The small-business announcement broadens that positioning with dedicated skills and connections to business services. Meta describes the expansion as part of its effort to build AI features for businesses at different stages.
The company says Muse is free for most needs and offers subscription plans for users who want more. The announcement does not name subscription prices, describe the included limits, or specify which business features require payment. Meta says it plans to add more connectors and skills in the months ahead.
““I work about 65 hours a week, and there are so many things where I’m the only one who can do them. I need to free up time for the work that actually makes my business money: cutting the steaks, making the sausages.””
— Tom Mulholland, owner of Mulholland Grocery
Pricing and Results Remain Unclear
Meta has not detailed the subscription prices or feature limits, or said which connectors and skills will be available only to paying users. The company’s announcement also does not quantify adoption, time savings, accuracy or business outcomes from early testing. It is not yet clear how broadly the third-party connectors are available across markets, or what information each integration can access and use.
Meta points to feedback from businesses and partners but does not publish a full set of responses or a formal evaluation. The benefits described by the company and its partners should therefore be read as expectations and testimonials, not as independently measured results.
Meta Plans More Integrations
Small businesses in the US and Canada can get started with Muse, according to Meta. Users can check the app’s settings for available connectors, while businesses needing an unsupported service can use Muse’s custom connector option. Meta says interested partners can apply to join the platform.
The company says it expects to add more connectors and skills in the coming months. It has not announced dates for specific additions or further details on subscription plans. Those releases, along with information about access and performance, will show how much of the announced business workflow support becomes available in practice.
Key Questions
What did Meta announce?
Meta added business-focused skills and software connectors to Muse, its AI agent, to help small businesses handle tasks using information and services they already use.
Where is Muse available?
Meta says Muse is available in the United States and Canada. The announcement does not specify availability of every connector by country.
What services can businesses connect?
Meta lists Instagram professional account analytics, Facebook Pages and Meta ad accounts, along with dozens of third-party tools. Canva is one named partner. Users can check Muse app settings for the current list.
Does Muse for Small Business cost money?
Meta says Muse is free for most of what people need and offers subscription plans for users who want more. It did not provide prices or say which features require a subscription.
Has Meta shown that Muse saves businesses time?
Meta shared early feedback, including a grocery owner’s account of his workload, but did not publish measured time savings or independent evidence of business results.
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